What are the benefits of WeChat marketing in Shenzhen and WeChat public platform for enterprises? Today, no matter where you go, you can see the figure of smart phones. The emergence of smart phones has accelerated the process of mobile terminals. As a mobile phone software, WeChat is closely related to personal information. The smart phone of new media can access the Internet anytime and anywhere, which is impossible for personal computers. Compared with other network platforms, WeChat public platform also has obvious advantages in communication. For most enterprises, the establishment of We Media platform can not only enhance brand influence, but also broaden marketing channels and promote enterprise development.（微信營銷,小程序開發(fā),微信小程序,app開發(fā)）

1. The role and significance of WeChat public platform development

The company's WeChat public account is an enterprise media release platform, a sales information release platform, a crisis public relations platform, a consumer interaction platform, a promotion platform, a new product display platform, a product online sales platform, an online payment platform, a survey and research platform, a company's corporate culture communication platform, a talent recruitment platform, etc. All enterprises need can be achieved in the company's WeChat public account!（微信營銷,小程序開發(fā),微信小程序,app開發(fā)）

2. Why should enterprises open and operate WeChat public accounts

Commodity sales platform: online purchase, online payment, promotional activities. A more active, responsive and interactive e-commerce platform.

Talent recruitment platform: free talent recruitment channel, future mainstream talent recruitment channel.（微信營銷,小程序開發(fā),微信小程序,app開發(fā)）

Customers: online customer interaction, customer experience, new product trial, customer opinion survey, award-winning activities, online consultation, even online meal ordering, delivery service, hourly service, on-site maintenance, etc.

3. The trend and huge profit space of WeChat marketing

The era of WeChat marketing has come, and its irresistible trend has seriously affected the traditional sales channels. The first batch of enterprises based on WeChat marketing will become the first batch of rich people in the future of WeChat.（微信營銷,小程序開發(fā),微信小程序,app開發(fā)）

4. Stickiness and usage inertia of WeChat

No one will go to Taobao every day, and no one will use microblog every day - but WeChat can. First of all, WeChat is a communication tool, and its use value is determined by the characteristics of real-time communication. The sharing of the circle of friends makes the social relationship replace the point-to-point interaction. This is not only a relationship, but also an influence! More control! WeChat based on the network, the user viscosity cannot be compared with any product. WeChat development attracts and stabilizes consumers with its great power. The consumer is ready.

5. Convenient interactivity

Push information quickly in real time. At the same time, as a social software, WeChat is different from other online media in its convenience and interactivity. Especially on the WeChat public platform, users can communicate and interact with the enterprise official account as they do with friends. Enterprises can instantly push information to the public through official WeChat and WeChat accounts for rapid updates. At the same time, integrating some interactive functions on the public platform, such as the card reader and the big turntable, can greatly improve the interactivity and interest of marketing.（微信營銷,小程序開發(fā),微信小程序,app開發(fā)）

6. Lower marketing costs and greater sustainability

After customers leave the enterprise or store, they can not establish contact with customers again except for phone calls and SMS messages. Now enterprises can gather customers on public platforms from time to time to push information to customers, so that customers have a deeper and deeper awareness of the enterprise's brand. In the past, when enterprises put media ads, the results were good. When the advertising ended and the transaction ended, the customers did not stay. Therefore, they needed to put ads continuously, and the advertising cost was also increasing year by year. This is a common problem faced by enterprises. If all customers were added to the public platform, established contacts, and continued, they would play a better role and save the advertising budget.

According to the characteristics of the relationship between the WeChat public platform and customers, if the merchants cannot provide valuable services and information to customers and do not know how to conduct marketing, they will be easily abandoned by customers as advertising tools. Therefore, in order to achieve good results, the marketing and operation of WeChat public platform also needs a professional team to operate and manage.（微信營銷,小程序開發(fā),微信小程序,app開發(fā)）